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Sales Manager

Be accountable for the sales results of a product, region or group of customers. You set targets, work out where the next sales will come from and keep the promises made to buyers. Whether you are starting out or running a bigger patch, the numbers show how you are going.

Also advertised as: Junior Sales Manager, Senior Sales Manager

Business & admin
Median full-time pay
$2,677/wk
~$139kPer year
$70/hrHourly
Source: ABS · JSA, 2025-26
167,100People employed
+9% ▲Growth to 2030
90%Work full time
42Median age

The work

Part analyst, part negotiator. Here is what sales managers actually do between customer meetings.

Tends to suit people wholike learning how customers decideenjoy coaching people through a tough monthstay motivated by a clear target
Set the targets

Agree sales goals with leaders and break them down by product or area.

Forecast sales

Review the pipeline and predict what will close, and when.

Win key accounts

Look after the larger customers and negotiate prices and terms.

Learn the customers

Pick up product and customer knowledge by joining calls and meetings alongside colleagues.

Plan the territory

Decide how accounts and areas are shared out, and review how each is performing.

Report the results

Share sales numbers, wins and risks with senior leaders.

The toolkit employers ask for
Core skills
NegotiationNumeracyRelationship buildingResiliencePresenting
Software
CRM tools such as Salesforce or HubSpotExcel or Google SheetsPowerPointQuoting tools (varies by workplace)
Methods
Pipeline reviewsSales forecastingAccount planningNegotiation frameworks

The outlook

Room for 29,000 more people in sales by 2035 ▲ and it is not slowing down.

The field grew 1.5% in the year to February 2026, adding about 2,400 workers. Most of the jobs are in NSW and Victoria, with Queensland third.

Source: JSA · ABS, 2025-26Projections: JSA (Jobs and Skills Australia) Employment Projections (May 2025 base). Growth and states: ABS (Australian Bureau of Statistics) Labour Force via JSA, February 2026. ANZSCO 1311.More about our sources: How we check our facts

Getting in

Five in ten people here have a degree. You can still get in without one.

23% of sales workers came through a VET qualification. These are the nationally recognised courses for this career, with the number of registered training providers that offer each one.

Source: JSA · training.gov.auEducation split: Jobs and Skills Australia occupation profile, using ABS (Australian Bureau of Statistics) Census data, ANZSCO 1311. Provider counts: training.gov.au, the national register of vocational education, October 2026. Provider counts include every current registered training provider (private providers and TAFE institutes) with the course on its scope.More about our sources: How we check our facts
2Recognised courses
8Providers across Australia
1 in 4Workers got in this way

Nationally recognised training

11422NATDiploma

Diploma of Digital Marketing

See 4 providers
11266NATAdv Dip

Advanced Diploma of Digital Marketing

See 4 providers

Providers are shown in A-Z order. A listing is not a recommendation.

Jobs open right now

167,100 Australians do this work. See who is hiring this month.

Search job ads by state

Each link opens seek.com.au in a new tab, showing ads posted in the last month. SEEK is a job site; we link there because that is where most Australian jobs are advertised. We have no commercial relationship with SEEK.

Source: ABS · JSA, 2025-26State chart shows people employed, not current job ads: ABS (Australian Bureau of Statistics) Labour Force via Jobs and Skills Australia, ANZSCO 1311, 2025-26. Job links open seek.com.au filtered to ads posted in the last month; SEEK is independent of this site.More about our sources: How we check our facts

People employed by state, 2025-26

NSW60.5k
VIC45.2k
QLD33.9k
WA13.6k
SA7.9k
ACT2.9k
TAS1.9k
NT0.7k